
adelia
santoso
About Me
I am Adelia, a seasoned copywriter with over five years of professional experience in the creative industry.
After graduating with a Communication Studies degree from Universitas Gadjah Mada, I have worked at prominent advertising agencies and media companies in Indonesia.
Throughout my career, I have been channeling my word-crafting skills to spark conversations in various contexts and platforms. I have helped brands connect effectively with their target audience and built engaging narratives through creative writing.
Writing has always brought me joy, and I do it with profound love. I believe what one does with love, one does wonderfully.

Work Experience
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Copywriter at Asli RI Tech Enterprise
JAN 2024 — PRESENT
Crafted copy for mobile apps and digital platforms.
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Copywriter at dentsu Indonesia
NOV 2020 — JUN 2023
Wrote copy and scripts for TV commercials.
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Copywriter at JCK Digital Branding Agency
JUL 2020 — NOV 2020
Developed editorial plan for digital platforms.
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Writer at Movieden
APR 2020 — OCT 2020
Wrote reviews and movie-related articles.
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Intern Writer & Prod. Assistant at VICE Media Group
NOV 2019 — JAN 2020
Produced features and assisted in video productions.
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Intern Scriptwriter at Geronimo FM Radio Station
JAN 2019 — FEB 2019
Composed scripts for the radio's flagship program.
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Copywriter at RWE Digital Agency
APR 2018 — MAY 2018
Planned content for digital campaigns.
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Copywriter at Anaria Wedding
AUG 2017 — JAN 2018
Managed the company's social media.
Download my resume in PDF
Education
Universitas Gadjah Mada, Yogyakarta (2016 — 2020)
Bachelor of Political Science, Department of Communication Studies
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Graduated with a 3.86 GPA (Cum Laude)
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Best graduate of the Class of 2020 in the Dept. of Communication Studies
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Awardee of Academic Achievement Scholarship for three years (2017 — 2019), awarded by the Ministry of Research, Technology, and HIgher Education.
Projects & Volunteering
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Copywriter in Branding Bahagia Social Project — Jan 2019 - May 2019
Organized by UNESCO and the Citi Foundation
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Mentor and Volunteer in Jalan Remaja 1208 — Aug 2023
Organized by Kampung Halaman Foundation
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Co-writer in Saturday Exchange — 2021 - Present
Initiated as a personal creative writing project
Achievements
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Semifinalist in NYC Midnight International Microfiction Challenge — 2023
Organized by NYC Midnight, LLC.
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2nd Place in English Days: Creative Writing — 2016
Organized by English Department, UGM
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1st Place in Bulan Bahasa Writing Competition — 2016
Organized by Indonesian Lit. Department, UGM
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Top 5 Finalist in UI Film Festival: Film Essay — 2017
Organized by Cinematography Club, UI
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Finalist in FISIP Ideas Matter 4.0: Essay Competition — 2017
Organized by Faculty of Social & Political Science, Unair
Certifications
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Band Score of 8 in Official IELTS Test — 2023
Issued by the British Council
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Creative Writing: The Craft of Plot — 2023
Issued by Wesleyan University
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Be Your Best Creative Self — 2023
Issued by University of Colorado Boulder


JOHAN ALVIN K.
CEO of JCK Enterprise
Even though she only worked with us for a few months, Adel has managed to showcase a true creative flair in her role as a creative writer at JCK Enterprise.
What they say

REZA LAZUARDI
Creative Director at
dentsu Indonesia
Adel was a valuable asset to the company, showcasing exceptional independence in her work and consistently delivering excellent results that garnered appreciation from our primary clients.
Moreover, Adel consistently demonstrated enthusiasm for research and exploration of new concepts. Her presentation and leadership skills were of high quality, reflecting her strong qualities in these areas. She continuously proved her capability to enhance and upgrade her skill set.
We are lucky to have had Adel on our team!

ELFRIDA DEVINA
Senior Account Executive at
dentsu Indonesia
Adel is the type of person that you would easily get along with. She has a great attitude and great communication skills.
Her attention to detail and commitment to delivering copy according to the client's brief is excellent. She is a fast learner. She helps me a lot to deliver content on schedule. Overall, it was such a pleasure working with Adel!